Як свідчать останні дані, ідеологія має вплив на наукові дослідження у сфері економіки. Широкий спектр підходів може сприяти інтелектуальній різноманітності, що в підсумку приведе до прийняття якісніших рішень. Тому написання огляду літературних джерел щодо поведінкових фінансів може принести користь широкому колу читачів, тим більше, що сама сфера поведінкових фінансів уже перетворилася на складну систему суміжних, але різних підгалузей і сягнула стадії, коли вона може формувати політичні рішення. Даний огляд відрізняється від інших тим, що в ньому зосереджено увагу на історичному розвитку цієї сфери та її психологічних засадах. Огляд психологічних засад необхідний для оцінки переваг поведінкового підходу і розуміння його обмежень, у той час як навіть короткий історичний екскурс допоможе знайти переконливі аргументи проти примітивної дихотомії між поведінковими і класичними фінансами.
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